This whitepaper discusses the view of the vendor community on the transition to the world of offer and order. The paper does not aim to prove the value of dynamic offers – there are other publications which have already done that. It is intended more as a reminder of what the focus of dynamic offers is, and perhaps a small push to analyse the concepts and ideas a bit more. Rather, this paper serves to understand the readiness of the technology vendors which are supplying solutions to the airlines and the challenges that lay ahead. The white paper is available on our website and will also be made available through IATA.