What we do
Travel in Motion currently has about 40 clients across the globe. Our customers range from airlines of various sizes to PSS providers, travel ecommerce vendors, travel IT vendors, travel start-ups and payment providers. With travel industry consulting, we serve airlines, small and midsize IT companies and multinational corporations in the travel industry. We are privileged to count industry organisations such as IATA to our customer base as well.
Our current work ranges from developing sales and business development strategies to solution design reviews, from one day workshops to longterm strategy engagements, driving airline IT strategies and airline NDC roadmaps to competitive benchmarks amongst industry players. We support airlines in defining NDC and merchandising strategies and market roll-out plans, and support them in the execution. We are at the forefront of the IATA ONE Order concepts, both from an industry perspective as well as looking at possible transitions with customer airlines.
We support vendors in M&A discussions and contract negotiations. We conduct benchmarks of airline eCommerce vendors’ capabilities and market perception. We support leading global IT vendors in business development and business strategy in relation to travel and transportation market and helped with new product definition and market validation.We facilitate workshops for airlines, vendors and have done so for the leading airline industry governing body organisation, supporting organisations in defining programme scope and activities.
We moderate panels and facilitate discussions as a neutral third party.
Finally, in between all this work, we also author reports on NDC, ONE Order and future industry direction for various clients.
We’d love to support your company’s growth and success with our expertise and experience.
Clients & Partners – past and present
Travel Distribution and retailing Updates
LATEST POSTS
- Rethinking Airline Loyalty: Why “Traveler Status” Could Be a Strategic Game-Changer
In a market defined by fragmentation, flexibility, and digitally empowered consumers, traditional airline loyalty models are under pressure. Frequent flyer programs today are struggling to keep pace with the modern traveller’s expectations and behaviour. Here’s a strategic provocation: What if an airline offered loyalty incentives to travellers who haven’t flown with them yet? Not based on historical miles, but on demonstrated travel behaviour, regardless of carrier. A concept I’ll call: Traveler Status. It’s a radical twist on acquisition, loyalty, and data-driven engagement. But it may be exactly what airlines need to win the next generation of high-frequency, low-commitment travellers. Airline loyalty programs were built for a different time. A time when corporate travellers booked weeks in advance, stuck to one alliance, and were easily incentivised by elite tiers, upgrades, and lounge access. - Why, as a frequent traveller, I cannot wait for the actual Order transformation to take place.
Dear reader, you can probably guess how much, as a consultant in the travel industry, I am made to travel. Now, add to it a wife determined to discover all corners of the world, and you’ll understand why my body has got more used to an airplane seat than my own bed for sleeping. This is all to say, I am a frequent traveller, coming with all the usual perks. I know to avoid having any luggage, my laptop bag fits neatly on top of my carry-on, and I have my perfect suite of gadgets for before, during and after the flight, which I have now perfected over the years (yes, that can be detailed in a future blog post). We all know the airline industry is currently undergoing a massive transformation, leaving the legacy world of EDIFACT distribution and moving into a more customer-centric, Offer & Order world. - Turning the airport into a place to make money, rather than lose it.
Amman. It’s 1800 on a Friday and I’m making my way to Bangkok for a conference after having a week holidaying. This is an unusual routing for me, and the chance to try out a new airline. However, I have a ten hour stopover, and even after working through the inbox after a week out of the office, there are still eight or so hours to kill before my departure at sometime in the middle of the night. Many of us have been in the industry years or decades and are seasoned travellers – we have our routines, we know how to kill time at the airport. Our experience though sometimes taints our way of looking at the world when travelling. Ten hours, though, gives a lot of time to observe the average traveller – those that maybe only travel once or twice a year, or are not so digitially savvy as some of use.
Audits
Our audits offer airlines answers and solutions to specific problems in GDS and NDC distribution.
Benefit: Understand your rights and obligations under the existing GDS contracts.
Input: All current GDS contracts, any other relevant information e.g., PSS agreement, NMCs agreements
Deliverable: Structured summary of all relevant GDS contracts incl. implications on mismatch among contracts, restrictions, potential quick wins and recommendations
Timeframe: Three weeks, after all delivery of materials.
Benefit: Understand your rights and obligations under the existing GDS contracts.
Input: All current GDS contracts, any other relevant information e.g., PSS agreement, NMCs agreements
Deliverable: Structured summary of all relevant GDS contracts incl. implications on mismatch among contracts, restrictions, potential quick wins and recommendations
Timeframe: Three weeks, after all delivery of materials.
Benefit: Visualize and drill down into your revenue and cost structure by POS, channel, and GDS.
Input: Detailed revenue data (ideally on CPN or TKT level) for a recent 12-month period. Separately, aggregated non GDS cost data for same period
Deliverable: Comprehensive, interactive distribution footprint coverin volumes revenues, and cost
Timeframe: Three weeks, given all required inputs provided
Benefit: Receive an NDC proposition tailored to local markets based on your distribution strategy for EDIFACT and direct sales
Input: GDS contracts, Target markets, current and planned functionalities, EDIFACT and direct channel functionality
Deliverable: Content and functionality roadmap
Timeframe: Two weeks
Benefit: Understand which sellers and aggregators are needed to boost your NDC platform’s volume
Input: Full-year (12 months) of (sold) revenue data (ideally on agency-POS level).
Deliverable: Target list of sellers and aggregators including their current NDC adoption status with other airlines (anonymised)
Timeframe: One week
Benefit: Understand how to maintain a reliable API and the functionality needed for your market
Input: API software development processes, current functionality.
Deliverable: Recommendations for improving API functionality, and a functionality roadmap
Timeframe: Three weeks
Benefit: Reduce onboarding time to market and boost customer satisfaction
Input: Current onboarding process including timeframes and teams involved
Deliverable: A NDC onboarding process map and recommendations for how to implement this new process.
Timeframe: Two weeks
Benefit: Understand how to make your NDC API support and offline servicing teams more efficient and scalable
Input: Current operational processes
Deliverable: NDC Operations process map and recommendations increasing efficiency by adopting API-focused tooling.
Timeframe: Two weeks
Benefit: Receive feedback from integrated partners to improve their happiness and increase channel shift
Input: List of NDC partners
Deliverable: Report on NDC product benefits, areas for improvement, and performance compared to other airlines. This covers the API, onboarding and support.
Timeframe: Three weeks
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Services
Travel Industry Strategy and Solution Consulting
Your needs are our guidelines.
We focus on airline commercial and distribution strategies, digital retailing, IATA NDC and the transition to Offers and Orders, PSS transformation, airline disruption management, revenue management and customer experience related topics.
Travel in Motion supports you in creating business strategies and translate those into business solutions. We accompany you from ideation to strategy creation, from business process modelling to requirements definition and finally from solution definition to vendor selection and implementation support.