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Clients & Partners – past and present

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Travel Distribution and retailing Updates

WEEK 22 + 23

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WEEK 21 + 22

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WEEK 19 + 20

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WEEK 17+18

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WEEK 15 & 16

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WEEK 13 & 14

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WEEK 11 & 12

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WEEK 9 & 10

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WEEK 7+8

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Week 5+6

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Weeks 3+4

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Weeks 51 & 52, 2024; 1 & 2, 2025

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Week 49 + 50

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Week 47 +48

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Weeks 45+46

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Weeks 43+44

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Weeks 41+42

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Weeks 39+40

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Weeks 37+38

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Weeks 35+36

Weeks 33+34

Weeks 31+32

Weeks 29+30

Weeks 27+28

Weeks 25+26

Weeks 23+24

Weeks 21+22

Weeks 19+20

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Weeks 17+18

Weeks 15+16

Weeks 13+14

LATEST POSTS

    • Rethinking Airline Loyalty: Why “Traveler Status” Could Be a Strategic Game-Changer
      In a market defined by fragmentation, flexibility, and digitally empowered consumers, traditional airline loyalty models are under pressure. Frequent flyer programs today are struggling to keep pace with the modern traveller’s expectations and behaviour. Here’s a strategic provocation: What if an airline offered loyalty incentives to travellers who haven’t flown with them yet? Not based on historical miles, but on demonstrated travel behaviour, regardless of carrier. A concept I’ll call: Traveler Status. It’s a radical twist on acquisition, loyalty, and data-driven engagement. But it may be exactly what airlines need to win the next generation of high-frequency, low-commitment travellers. Airline loyalty programs were built for a different time. A time when corporate travellers booked weeks in advance, stuck to one alliance, and were easily incentivised by elite tiers, upgrades, and lounge access.
    • Why, as a frequent traveller, I cannot wait for the actual Order transformation to take place.
      Dear reader, you can probably guess how much, as a consultant in the travel industry, I am made to travel. Now, add to it a wife determined to discover all corners of the world, and you’ll understand why my body has got more used to an airplane seat than my own bed for sleeping. This is all to say, I am a frequent traveller, coming with all the usual perks. I know to avoid having any luggage, my laptop bag fits neatly on top of my carry-on, and I have my perfect suite of gadgets for before, during and after the flight, which I have now perfected over the years (yes, that can be detailed in a future blog post). We all know the airline industry is currently undergoing a massive transformation, leaving the legacy world of EDIFACT distribution and moving into a more customer-centric, Offer & Order world.
    • Turning the airport into a place to make money, rather than lose it.
      Amman. It’s 1800 on a Friday and I’m making my way to Bangkok for a conference after having a week holidaying. This is an unusual routing for me, and the chance to try out a new airline. However, I have a ten hour stopover, and even after working through the inbox after a week out of the office, there are still eight or so hours to kill before my departure at sometime in the middle of the night. Many of us have been in the industry years or decades and are seasoned travellers – we have our routines, we know how to kill time at the airport. Our experience though sometimes taints our way of looking at the world when travelling. Ten hours, though, gives a lot of time to observe the average traveller – those that maybe only travel once or twice a year, or are not so digitially savvy as some of use.

    » Older posts

    Audits

    Our audits offer airlines answers and solutions to specific problems in GDS and NDC distribution.

    Benefit: Understand your rights and obligations under the existing GDS contracts.

    Input: All current GDS contracts, any other relevant information e.g., PSS agreement, NMCs agreements

    Deliverable: Structured summary of all relevant GDS contracts incl. implications on mismatch among contracts, restrictions, potential quick wins and recommendations

    Timeframe: Three weeks, after all delivery of materials.

    Benefit: Understand your rights and obligations under the existing GDS contracts.

    Input: All current GDS contracts, any other relevant information e.g., PSS agreement, NMCs agreements

    Deliverable: Structured summary of all relevant GDS contracts incl. implications on mismatch among contracts, restrictions, potential quick wins and recommendations

    Timeframe: Three weeks, after all delivery of materials.

    Benefit: Visualize and drill down into your revenue and cost structure by POS, channel, and GDS.

    Input: Detailed revenue data (ideally on CPN or TKT level) for a recent 12-month period. Separately, aggregated non GDS cost data for same period

    Deliverable: Comprehensive, interactive distribution footprint coverin volumes revenues, and cost

    Timeframe: Three weeks, given all required inputs provided

    Benefit: Receive an NDC proposition tailored to local markets based on your distribution strategy for EDIFACT and direct sales

    Input: GDS contracts, Target markets, current and planned functionalities, EDIFACT and direct channel functionality

    Deliverable: Content and functionality roadmap

    Timeframe: Two weeks

    Benefit: Understand which sellers and aggregators are needed to boost your NDC platform’s volume

    Input: Full-year (12 months) of (sold) revenue data (ideally on agency-POS level).

    Deliverable: Target list of sellers and aggregators including their current NDC adoption status with other airlines (anonymised)

    Timeframe: One week

    Benefit: Understand how to maintain a reliable API and the functionality needed for your market

    Input: API software development processes, current functionality.

    Deliverable: Recommendations for improving API functionality, and a functionality roadmap

    Timeframe: Three weeks

    Benefit: Reduce onboarding time to market and boost customer satisfaction

    Input: Current onboarding process including timeframes and teams involved

    Deliverable: A NDC onboarding process map and recommendations for how to implement this new process.

    Timeframe: Two weeks

    Benefit: Understand how to make your NDC API support and offline servicing teams more efficient and scalable

    Input: Current operational processes

    Deliverable: NDC Operations process map and recommendations increasing efficiency by adopting API-focused tooling.

    Timeframe: Two weeks

    Benefit: Receive feedback from integrated partners to improve their happiness and increase channel shift

    Input: List of NDC partners

    Deliverable: Report on NDC product benefits, areas for improvement, and performance compared to other airlines. This covers the API, onboarding and support.

    Timeframe: Three weeks

     

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    Services

    Travel Industry Strategy and Solution Consulting

    Your needs are our guidelines.

    We focus on airline commercial and distribution strategies, digital retailing, IATA NDC and the transition to Offers and Orders, PSS transformation, airline disruption management, revenue management and customer experience related topics.

    Travel in Motion supports you in creating business strategies and translate those into business solutions. We accompany you from ideation to strategy creation, from business process modelling to requirements definition and finally from solution definition to vendor selection and implementation support.