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LATEST POSTS

    • Infrastructure Challenges for Modern Airline Retailing
      Modern Airline Retailing (MAR) is most often discussed from a commercial perspective: dynamic offers, orders, segmentation, personalisation and improved servicing experiences. These capabilities bring a host of challenges for airlines seeking solutions to meet these demands. What capabilities do I need, and when? How much flexibility do I need to choose modular solutions? How do I manage the coexistence of legacy and modern technology? How do I collect and monetise data? These are some of the questions we help airlines address as part of their transition to MAR.
    • Offer Management: The commercial brain of airline retailing
      For much of the past decade, airline retailing has been framed as a technology transition. Industry attention has been dominated by standards, platforms, architecture, and the gradual reduction of legacy PSS dependence. These developments have been necessary and valuable but are solely foundations and alone do not create competitive advantage. As more airlines gain the ability to distribute richer and more flexible propositions, a strategic question emerges: once an airline can generate a modern offer, can it generate the right one?
    • From Segments to Decisions: Rethinking Customer Segmentation in Airline Retailing
      Airline customer segmentation has traditionally answered a narrow question: who is this customer? Loyalty tier, corporate affiliation, business versus leisure? Those labels are useful, but they rarely explain why two customers looking at the same flight behave very differently. One books in seconds. The other hesitates, abandons, or calls the contact centre. The difference is rarely price alone. It is confidence, intent, emotion, and context. Segmentation only starts delivering real value when it drives retail decisions: what to offer, how to present it, when to explain, and when to create desire.

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    Services

    Travel Industry Strategy and Solution Consulting

    Your needs are our guidelines.

    We focus on airline commercial and distribution strategies, digital retailing, IATA NDC and the transition to Offers and Orders, PSS transformation, airline disruption management, revenue management and customer experience related topics.

    Travel in Motion supports you in creating business strategies and translate those into business solutions. We accompany you from ideation to strategy creation, from business process modelling to requirements definition and finally from solution definition to vendor selection and implementation support.