Travel in Motion




Your needs are our guidelines. Travel in Motion GmbH  will find the ideal model to work with you and provide you the support you require.

We focus on eCommerce, IATA NDC, distribution, revenue management, mobility and customer experience related travel topics. We can support you in creating business strategies, and translate those into business solutions.

Travel in Motion will accompany you from ideation to strategy creation, from business process modeling to requirements definition and finally from solution definition to vendor selection.


With combined over 50 years in the travel industry, we have been working for and with airlines, GDS' and IT Vendors. We bring a breadth of knowledge, and have previously had roles in software development, project management, product management, airline system migrations, solution architecture, business process modelling, business consulting and business development.

We understand the vendor perspective and the airline needs, and have played an important role in the past bridging the gap between the two.

We strive to deliver business value to key stakeholders by aligning business and IT solutions.


White Paper: Dynamic airline offer creation - is the future here?

Dynamic airline offer creation - is the future here?

With the advent of the trend towards digital retailing in the airline industry, and the desire for airlines to become the sole source of the offer, there has also been a lot of discussion related to dynamic pricing. This paper aims to demystify some of the concepts and definitions of dynamic pricing and take it a step further - to dynamic offer creation.

It is a good time to look into the crystal ball. Technologies such as artificial intelligence, cognitive intelligence and machine learning - all somewhat related - are on the rise. Concepts such as segmentation, personalisation and contextualisation in airline offer creation are taking shape, and in some cases are quite advanced. With the increasingly competitive market and uses of new tools and channels to make offers and sales, airlines need to rethink their understand of the competition and get a better view on the customer's needs and desires.

This white paper is targeted at an airline audience, particularly decision makers in the commercial and distribution departements, including the revenue management, pricing and ancillary disciplines of the airline. It gives a view beyond what is done today, to look at what will be possible tomorrow. It gives insight into the potential gains that artifical intelligence might bring, and uncovers the benefits of clever use of data and smart algorithms. The objective of this paper is to clear some fog over the the often-misused term "dynamic pricing", and to trigger discussions amongst business collegues on the subject. Perhaps it will also spark some thoughts and ideas on your own airline's future concepts related to getting the best offer to every single request, every time and all the time.

This is an abstract. Please order the full white paper for free at

White Paper: An Airline's Transition to a Digital Retail Environment

An Airline's Transition to a Digital Retail Environment

This is the first in a series of white papers related to the airline's transition to a digital airline and the need for a digital retail environment to support it. This paper outlines what a digital retail environment is, and what is driving the airline industry towards becoming more digital, and airlines becoming retailers. Several key benefits of a digital retail environment are outlined, as are a number of the challenges of a transition. Three main steps in evaluating and preparing for a transformation to a digital retail environment are discussed, leading to the final questioon – “Will the digital retail environment replace the PSS?”.

This white paper is targeted at an airline audience, namely decision makers in the commercial and strategy business departments. It serves as a discussion starter, not a full solution recipe to the digital transformation. The objective of this paper is to ignite conversations related to digital and retail transformation in the lunch break, over a coffee, the a,ernoon tea or a few drinks in the evening.

This is an abstract. Please order the full white paper for free at










Travel in Motion currently has more than a dozen clients in three continents. Our customers range from airlines of various sizes to PSS providers, travel ecommerce vendors, travel IT vendors, travel start-ups and payment providers. We are serving an airline IT company with under 20 staff members and a multinational corporation with more than a hundred thousand employees. We are privileged to count industry organisations such as IATA to our customer base as well.


Our current work ranges from developing sales and business development strategies to solution design reviews, from one day workshops to longterm strategy engagements, driving airline IT strategies and airline NDC roadmaps to competitive benchmarks amongst industry players. We support airlines in defining NDC and merchandising strategies and market roll-out plans, and support them in the execution. We are at the forefront of the IATA ONE Order concepts, both from an industry perspective as well as looking at possible transitions with customer airlines.


We support vendors in M&A discussions and contract negotiations. We conduct benchmarks of airline eCommerce vendors' capabilities and market perception. We support leading global IT vendors in business development and business strategy in relation to travel and transportation market and helped with new product definition and market validation.


We facilitate workshops for airlines, vendors and have done so for the leading airline industry governing body organisation, supporting organisations in defining programme scope and activities.


We moderate panels and facilitate discussions as a neutral third party.


Finally, in between all this work, we also author reports on NDC, ONE Order and future industry direction for various clients.


We'd love to add your company's profile and goals to this growing list.



Our list of clients to date includes Airlines Technology, Braathens IT, British Airways, Brussels Airlines, Datatrans, Datalex, Edelweiss Air, International Airlines Group (IAG), IATA, NSM Engineering, Openjaw, Pegasus Airlines, Radixx, SPIRIT/21, Swissport, SWISS International Air Lines*, Travelsky Technology Limited* and T2RL



(* denotes under predecessor company Daniel Friedli Travel Industry Consulting)