What we do
Travel in Motion currently has about 40 clients across the globe. Our customers range from airlines of various sizes to PSS providers, travel ecommerce vendors, travel IT vendors, travel start-ups and payment providers. With travel industry consulting, we serve airlines, small and midsize IT companies and multinational corporations in the travel industry. We are privileged to count industry organisations such as IATA to our customer base as well.
Our current work ranges from developing sales and business development strategies to solution design reviews, from one day workshops to longterm strategy engagements, driving airline IT strategies and airline NDC roadmaps to competitive benchmarks amongst industry players. We support airlines in defining NDC and merchandising strategies and market roll-out plans, and support them in the execution. We are at the forefront of the IATA ONE Order concepts, both from an industry perspective as well as looking at possible transitions with customer airlines.
We support vendors in M&A discussions and contract negotiations. We conduct benchmarks of airline eCommerce vendors’ capabilities and market perception. We support leading global IT vendors in business development and business strategy in relation to travel and transportation market and helped with new product definition and market validation.
We facilitate workshops for airlines, vendors and have done so for the leading airline industry governing body organisation, supporting organisations in defining programme scope and activities.
We moderate panels and facilitate discussions as a neutral third party.
Finally, in between all this work, we also author reports on NDC, ONE Order and future industry direction for various clients.
We’d love to support your company’s growth and success with our expertise and experience.
LATEST POSTS
- Evaluating the success of a distribution strategy
At Travel in Motion, we support airlines in defining their distribution strategy and the execution thereof, creating NDC adoption strategies, evaluating their NDC readiness, and other related topics. During these activities, one important question is bound to come at some point: “How do we ensure that we made the right choice?”. In other terms, how can an airline evaluate the success of its distribution strategy? While the question is very straightforward, the answer, interestingly, is not. - ESG in the world of airlines
In the fast-evolving landscape of the airline industry, the adoption of Environmental, Social, and Governance (ESG) principles is increasingly becoming a pivotal factor in shaping the strategies of airlines. In this blog I explore how airlines are integrating ESG to contribute to a more sustainable and responsible future for air travel – not only by compensation or using sustainable aviation fuel (SAF). ESG in airline distribution, for example, starts with a focus on reducing the environmental impact of distribution processes. From paperless ticketing to digital boarding passes, airlines are leveraging technology to minimize the use of paper, thereby decreasing their ecological footprint. This move aligns with broader sustainability goals and reduces the demand for natural resources, contributing to a more environmentally-friendly distribution system. - The orchestra that can help solve airlines’ payment challenges
In the past, buying travel seemed to be simpler, especially as payment principles have grown more intricate over the last decade. Sales structures for tickets were refreshingly clear. Tickets were sold in ticket offices or by travel agents. Fares were only organised by booking class. Back then, no one thought of charging separately for gourmet delicacies, cappuccinos or some extra legroom. Payment was pretty much exclusively by credit card or cash. Card numbers were noted down carelessly, stored in poorly protected revenue accounting systems and transmitted directly to the acquirers for billing.
Audits
Our audits offer airlines answers and solutions to specific problems in GDS and NDC distribution.
Benefit: Understand your rights and obligations under the existing GDS contracts.
Input: All current GDS contracts, any other relevant information e.g., PSS agreement, NMCs agreements
Deliverable: Structured summary of all relevant GDS contracts incl. implications on mismatch among contracts, restrictions, potential quick wins and recommendations
Timeframe: Three weeks, after all delivery of materials.
Benefit: Understand your rights and obligations under the existing GDS contracts.
Input: All current GDS contracts, any other relevant information e.g., PSS agreement, NMCs agreements
Deliverable: Structured summary of all relevant GDS contracts incl. implications on mismatch among contracts, restrictions, potential quick wins and recommendations
Timeframe: Three weeks, after all delivery of materials.
Benefit: Visualize and drill down into your revenue and cost structure by POS, channel, and GDS.
Input: Detailed revenue data (ideally on CPN or TKT level) for a recent 12-month period. Separately, aggregated non GDS cost data for same period
Deliverable: Comprehensive, interactive distribution footprint coverin volumes revenues, and cost
Timeframe: Three weeks, given all required inputs provided
Benefit: Receive an NDC proposition tailored to local markets based on your distribution strategy for EDIFACT and direct sales
Input: GDS contracts, Target markets, current and planned functionalities, EDIFACT and direct channel functionality
Deliverable: Content and functionality roadmap
Timeframe: Two weeks
Benefit: Understand which sellers and aggregators are needed to boost your NDC platform’s volume
Input: Full-year (12 months) of (sold) revenue data (ideally on agency-POS level).
Deliverable: Target list of sellers and aggregators including their current NDC adoption status with other airlines (anonymised)
Timeframe: One week
Benefit: Understand how to maintain a reliable API and the functionality needed for your market
Input: API software development processes, current functionality.
Deliverable: Recommendations for improving API functionality, and a functionality roadmap
Timeframe: Three weeks
Benefit: Reduce onboarding time to market and boost customer satisfaction
Input: Current onboarding process including timeframes and teams involved
Deliverable: A NDC onboarding process map and recommendations for how to implement this new process.
Timeframe: Two weeks
Benefit: Understand how to make your NDC API support and offline servicing teams more efficient and scalable
Input: Current operational processes
Deliverable: NDC Operations process map and recommendations increasing efficiency by adopting API-focused tooling.
Timeframe: Two weeks
Benefit: Receive feedback from integrated partners to improve their happiness and increase channel shift
Input: List of NDC partners
Deliverable: Report on NDC product benefits, areas for improvement, and performance compared to other airlines. This covers the API, onboarding and support.
Timeframe: Three weeks
|
|
Services
Travel Industry Strategy and Solution Consulting
Your needs are our guidelines. Travel in Motion AG, travel industry consulting, will find the ideal model to work with you and provide you the support you require.
We focus on eCommerce, IATA NDC, distribution, revenue management, mobility and customer experience related travel topics. We can support you in creating business strategies, and translate those into business solutions.
Travel in Motion will accompany you from ideation to strategy creation, from business process modeling to requirements definition and finally from solution definition to vendor selection.
Clients & Partners – past and present
